It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Our thinkings are affected by colors. Colors can speak to us in many different ways. The philosophy of your brand is communicated when you use certain colors in your logo.
If you are in the process of creating a logo, it is important to ask yourself several questions. Is your target market male or female? Do you have a trendy or classy brand? Do you have an age group in mind for your target market? Is your business high-end or middle-class? These questions help your business create a logo that truly speaks to your audience. It is a solid brand that can be created after considering these questions.
You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. Below are some of these colors and how it makes us feel and think.
Here are the two categories of color – warm and cool. The warm colors will be considered first.
Red is a color that attracts men. Fire and passion is evoked from the color red. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
Orange is a friendly, playful color. It is a color of energy. Children love this color.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Here now are the cool colors.
The most popular logo color is blue. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
It is ideal to use the color green for outdoors. With green, newness is conveyed. The green color gives peace in your heart and a desire to promote growth.
If you want a luxurious logo, the go for purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white is in their own category. They are more powerful when combined with other colors.
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